The Corporate Puzzle

Posted by adamvital




The Corporate Puzzle

The 7 specific areas you need to consider in your franchise prototype process:



  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy


These 7 areas will fine-tune your plan for the ultimate level of success. In this article, we are going to cover the first three.

Primary Aim/Mission

It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business and you need to think about what you want out of life. What do you dream about? How do you see your success unfolding? Knowing and understanding these things will give you the momentum to get started and the stamina to see it through. You should even take a minute to write them down and review these goals daily for a constant reminder of what you’re aiming for.

Strategic Objectives

These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic objectives, but here is a couple that might beneficial:

  1. Money: Setting a monetary goal is a great, simple way to see how you are doing at any point in the game. It’s easy to measure and easy to find adjustments to help meet this goal.
  2. Worthy Opportunities: When considering potential business options you must think about whether or not they will help you reach your primary aim. Be thoughtful to assure that only very the best opportunities are seriously considered and selected for execution.

You need to find some quantifiable things can be used to measure progress toward your primary aim. These are just two suggestions, but make sure no matter what standards you set that you are paying attention to the details. Your ability to align opportunities with strategic objectives is one of the biggest keys to your success.

Organizational Strategy

The strength of your organizational structure can make or break your business, so it’s important to take the time to put together a solid and functional structure. Generally, a company is organized around the roles and responsibilities that need to be taken care of on a daily basis and the capabilities of those that need to fulfill those roles.

Don’t forget to develop clear position descriptions. Your employees should sign a statement of their respective roles and responsibilities. This helps keep them clear for you, the employee and other employees/vendors or other individuals.

You can see how these areas all work together to build a solid structure on which to build your business. If you need help defining any of these areas, you can reach me at-Telephone: (281) 817 7391 or email:

Comments are closed.