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Are You In The 1%

Posted by adamvital

Are You In The 1%Are you in the 1%

The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase over a solid chunk of time. It’s not a sprint, it’s a marathon.

Avoid doing too much at one or you’ll set yourself up for failure. Think of the confidence you and your employees will have when you improve one percent each week. By the end of a year, you’ll have improved more than 50%!

While rules and standards are necessary for growth, always be flexible with your best customers. Most retailers only allow a set number of items into a dressing room to reduce the risk of shoplifting, but it generally restricts the large percentage of people who are not stealing from you. Flexibility is the key to what you deliver to your customers and consistency is the key to how you deliver it.

The bottom line is customers rely on you to deliver what you promise. If you spend too much on bulky advertising that promises more than you can deliver, even your best intentions will unravel quickly and you will fail.

Focus on your vision and baby steps to turn your satisfied customers into Raving Fans.

We can help you work through all of these areas and give your business a jumpstart that puts you ahead of your competition right from the start.  You can contact me by phone at (281) 817-7391 or by email at adam.vital@avbgs.com.


Create a Winning Sales Culture with Superior Customer Service

Posted by adamvital

Create a Winning Sales Culture with Superior Customer Service

The goal as a company is to have customer service that is not just the best but legendary.Superior Customer Service
Sam Walton, Founder of Wal-Mart

“Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them.”
W. Edwards Deming

Customer service is a pretty hot topic and can make or break your business. People have little patience for lousy customer service and easily get tired of missed commitments, waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.

If you provide them with a simple, efficient, pleasant experience on a consistent, predictable and reliable basis, they will engage with your business over and over. More importantly, they will tell business associates, friends and family!

As a business leader, you must have a clearly defined plan for your firm and that includes customer service. There are three prime considerations and let’s just keep it simple:

  1. It must be easy for customers to do business with you. You can do this in a number of different ways through your pricing, sales/distribution channels, website, technology, etc.
  2. From a customer point of view, doing business with your firm needs to be efficient from a time standpoint, but also each interaction must be an exceptionally positive experience. First of all, your staff must be professional: competent, knowledgeable, courteous, etc. Furthermore, your processes and systems must make things simple and easy. Your customers must know they are getting a good value for their time and money. Value goes beyond the price of the products and extends to the shopping/buying experience and other intangibles like the reputation that your company brings to the table. And finally, you must define a process for the follow-up to check in with customers to ensure the product/service is meeting expectations, and to confirm that you understand future needs and requirements.
  3. Change your mindset and ask yourself “How can I NOT afford to do these things?” This shouldn’t be a question of expenses, because acquiring and retaining happy customers has an enormous return on investment.

With these thoughts in mind, from an execution standpoint, here are a few key success factors:

  • Share your customer service vision with your team an actively solicit their buy-in, support and engagement. This not a one-person type deal and not even a plurality, but every person in the firm must take ownership of the customer experience
  • Connect your incentive programs and bonuses directly to the customer experience
  • Monitor closely and assess the level of customer service your team is delivering
  • Focus on continuous improvement; an exceptional customer experience is truly a journey and not destination

 

We can help you work through all of these areas and give your business a jumpstart that puts you ahead of your competition right from the start.  You can contact me by phone at (281) 817-7391 or by email at adam.vital@avbgs.com.


The Corporate Puzzle

Posted by adamvital

 

 

 

The Corporate Puzzle

The 7 specific areas you need to consider in your franchise prototype process:

 

 

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

 

These 7 areas will fine-tune your plan for the ultimate level of success. In this article, we are going to cover the first three.

Primary Aim/Mission

It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business and you need to think about what you want out of life. What do you dream about? How do you see your success unfolding? Knowing and understanding these things will give you the momentum to get started and the stamina to see it through. You should even take a minute to write them down and review these goals daily for a constant reminder of what you’re aiming for.

Strategic Objectives

These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic objectives, but here is a couple that might beneficial:

  1. Money: Setting a monetary goal is a great, simple way to see how you are doing at any point in the game. It’s easy to measure and easy to find adjustments to help meet this goal.
  2. Worthy Opportunities: When considering potential business options you must think about whether or not they will help you reach your primary aim. Be thoughtful to assure that only very the best opportunities are seriously considered and selected for execution.

You need to find some quantifiable things can be used to measure progress toward your primary aim. These are just two suggestions, but make sure no matter what standards you set that you are paying attention to the details. Your ability to align opportunities with strategic objectives is one of the biggest keys to your success.

Organizational Strategy

The strength of your organizational structure can make or break your business, so it’s important to take the time to put together a solid and functional structure. Generally, a company is organized around the roles and responsibilities that need to be taken care of on a daily basis and the capabilities of those that need to fulfill those roles.

Don’t forget to develop clear position descriptions. Your employees should sign a statement of their respective roles and responsibilities. This helps keep them clear for you, the employee and other employees/vendors or other individuals.

You can see how these areas all work together to build a solid structure on which to build your business. If you need help defining any of these areas, you can reach me at-Telephone: (281) 817 7391 or email: adam.vital@avbgs.com


Are You Aiding & Abetting E-Myths?

Posted by adamvital

Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

  • Desire
  • Some capital
  • Projected a targeted profit

 

This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at a record pace, but after a few miles, people start slowing and some drop out entirely. Building a successful business takes stamina and agility.

The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.

Let’s take a minute to talk about an entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.

The emotions that occur, in order, are:

  • Exhilaration
  • Exhaustion
  • Despair
  • Sense of self-loss

This is usually caused by the e-myths and assumptions we talked about. You can get your hopes so high on the instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.

Use our FREE test drive to get the business coaching you need to avoid feeling overwhelmed and defeated.


Develop and Execute Your Marketing Campaign

Posted by adamvital

 

Develop and Execute Your Marketing Campaign

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.

The 5 essential keys are:

 

 

  • Define your Unique Selling Proposition (USP)
  • Put an effective sales offer to work
  • Avoid the marketing pitfalls
  • Use a world-class marketing perspective
  • Get results!

We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign.

Define your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the perspective of the customers/clients. What would it take to get your attention? What needs do you have that need to be met? What are the promises you want to be fulfilled?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition.

Put an effective sales offer to work

To develop an effective sales plan, you need to:

  1. Put together a headline that gets immediate attention.
  2. Share benefits of your products/services speaking from the customers’ perspective.
  3. Identify the specific needs met by your products/services.
  4. Make it easy to do business with you by offer guarantees.
  5. Share your specific sales proposition.
  6. Walk your customers/clients through how they should respond and act.
  7. Motivate with a call to action.

What this all means is, you need to put together what makes your products/services special and compel customers to buy. If they don’t feel like they NEED your product, they won’t buy. You need to answer a question, solve a problem or feed an obsession.

You need to provide them with all the information they need to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen.

Avoid the marketing pitfalls

There are 5 major marketing pitfalls many businesses fall into and you should avoid:

  • Ignore market testing and push on with an inaccurate plan.
  • Offer an incomplete case, or reasons, throughout their marketing plan.
  • Fail to notice the needs of their prospective customers/clients.
  • Fail to diversify their marketing options.
  • Fail to get market opinions on their offers.

These are all areas to avoid. If you’ve been working through these lessons, avoiding these pitfalls should be easy and natural.

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